A  little oldlady from  Wisconsin had worked in and around her family dairy farmssince she was  old enough to walk, with hours of hard work and little compensation.

When canned Carnation Milk became available in grocery stores in  approximately the 1940s, she read an advertisement offering $5,000 for  the best slogan. The producers wanted a rhyme beginning  with 'Carnation Milk is best of all.'

She  thought to herself, I know all about milk and dairy farms. I can do  this!

She sent  in her entry, and several weeks later, a black limo pulled up in front  of her house. A man got out and said, 'Carnation LOVED your entry so  much, we are here to award you $2,000 even though we will not be able to  use it!'

The Slogan

iWin, Inc.

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